Localisation focus central to Zoomlion’s APEX appearance

Zoomlion is set to highlight its localisation strategy in Europe at APEX, in particular its newly inaugurated factory in Tatabánya, Hungary.

Zoomlion’s ZT14JE telescopic boom lift will be on its APEX stand. (Image: Zoomlion).

“This facility represents a major milestone in our European strategy, demonstrating our commitment to local manufacturing, local service, and local support,” said the company. Following the opening of phase one this year, the second phase is already under construction.

The company added that it was dedicated to deepening its localization strategy in Europe. “By establishing a regional hub that integrates manufacturing, sales, parts supply, and training, we aim to provide faster and more responsive solutions to European customers, supporting the intelligent and green transformation of the European access equipment industry.”

Supporting this strategy at the show, taking place in Maastricht 2-6 June, will be a range of products from the company’s access portfolio of more than 100 models.

On display will be the ZS0610C and ZS0612C crawler scissor lifts, the ZMP09J vertical mast lift, and the ZS0808AC‑Li AC‑Li series electric scissor lift. There will be two booms on show, namely the ZT14JE electric telescopic boom and 50.6m working height ZT51J ultra‑high boom.

All models, except the ultra boom lift are electric, offering more localized solutions that meet the growing demand for green, efficient, and intelligent equipment, added the company.