Sinoboom appoints distributor for Qatar

Sinoboom Middle East & Africa (MEA) has officially appointed Arabian Supply Center (ASC) as its exclusive distributor for Qatar.

The official signing was attended by Dawei He, Executive Assistant to Sinoboom CEO and Sinoboom Group EMEA CEO; Alistair Ali Palacioglu, Vice President & General Manager of Sinoboom MEA; Mohamed Elsayed, Regional Senior Distribution Manager at Sinoboom MEA; ASC’s senior management Mr. Khalif Aljaja, CEO; Mr Mohamed Rashid, Operations Director; and Al Jaber Group Chairman Mr. Mohamed Sultan Al-Jaber.

ASC is one of Qatar’s most respected industrial distributors, supplying construction equipment, automotive spare parts, tyres and lubricants across the country. As part of the Al Jaber Group ASC, which is based in Doha, specializes in industrial solutions and serves the construction and transport sectors with a well-established network.

Alistair Ali Palacioglu, Vice President & General Manager of Sinoboom MEA, commented, “ASC has an outstanding reputation in the Qatari market and has been supporting the access industry for over a decade. Their strong local expertise, established service infrastructure, and commitment to customer support make them the ideal partner for Sinoboom in Qatar. We are extremely proud to collaborate with such a respected organization and are confident that together we will elevate Sinoboom’s presence and service capability in the country to the next level.”

Mohamed Elsayed, Regional Senior Distribution Manager at Sinoboom MEA, added that several potential partners had been evaluated, with ASC standing out as the best strategic fit.

Alistair Ali Palacioglu (left) and Mr Mohamed Sultan Al-Jaber. (Image: Sinoboom).

“Over the past few years, the market response to Sinoboom machines has been extremely positive, and this partnership will now allow us to build on that momentum. With ASC’s strong market reach and service capabilities, we will be able to deliver a superior offering to customers across Qatar.”

The partnership reflects Sinoboom MEA’s broader strategy of strengthening its regional footprint through partnerships and robust local support networks. “With Qatar continuing to invest heavily in infrastructure, logistics, and construction, Sinoboom MEA’s partnership with ASC represents a major step forward in ensuring that customers have access to world-class access equipment backed by reliable service and long-term operational support,” Sinoboom added.