Sinoboom opens Mexico facility

Sinoboom has held an opening ceremony for its new production plant in Mexico, under the theme Ready for Americas.

The new Sinoboom Mexican factory. (Image: Sinoboom).

Hosted by Sinoboom Chairman Steven Liu and Group CEO Susan Xu, nearly 300 guests included senior local government representatives, gathered at the Silao, Guanajuato-based facility, alongside members of the access and rental industries from across the Americas.

The manufacturing base in Silao covers a total area of 186,667 square meters, and is designed as a one-stop solution to meet the demands of the North American and Latin American markets.

From left: Melanie Murillo Chávez, Steven Liu, Claudia Cristina Villaseñor Aguilar, Susan Xu at the opening ceremony. (Image: Sinoboom)

With construction to be completed in two phases, the facility will support the production of a full range of models, including slab and RT scissor lifts, boom lifts, and telehandlers.

Steven Liu delivered a welcome speech to the gathered guests, and affirmed that the new facility is an important keystone in Sinoboom’s global development, allowing it to provide outstanding service to partners and customers in the Americas. “This new plant shows our strong promise to be the best. Here, we will produce equipment that delivers superior performance, excellent manufacturability, attractive appearance, and convenient maintenance - qualities that define our promise to every customer we serve.” Steven said.

Claudia Cristina Villaseñor Aguilar, Secretary of Economy of Guanajuato, and Melanie Murillo Chávez, Mayor of Silao, welcomed the development of the Sinoboom facility, describing the positive effects on the local economy with the creation of high-quality jobs, and highlighting the strong bonds between China and Mexico strengthened by the factory’s establishment.

Sinoboom Mexico opening ceremony. (Image: Sinoboom)

According to Sinobbom, Hunan provincial government leaders also sent their congratulations via video message, expressing support for the new plant and wishing Sinoboom to become a model of China-Mexico economic and trade cooperation.

Randy Hannemann, the Rental Director of Texas-based Lonestar Equipment Solutions, described his company’s experience in collaborating with Sinoboom and looking forward to further, deeper cooperation.

The event at the facility concluded with a guided tour of the new facility and products, showing all guests Sinoboom’s superior manufacturing and advanced technology, ahead of a customer appreciation dinner.