Sinoboom opens Brazil subsidiary

Susan Xu, Sinoboom CEO Susan Xu, Sinoboom CEO

Sinoboom has held a grand opening event of its new subsidiary in Brazil.

The inauguration of Sinoboon Brazil, based in São Paulo state, included more than 100 Brazilian rental company customers, with Sinoboom CEO Susan Xu and Global Sales and Marketing Director Dawei He also both in attendance.

Sinoboom Brazil opening ceremony Sinoboom Brazil opening ceremony

Marcelo Yamane, Business Development Director of the Brazil subsidiary, welcomed the guests. “The South American market contains huge potential.

“As a leading MEWP brand, Sinoboom has already found favor with many in the rental industry in South America, and enjoys high brand recognition.

The establishment of this new Brazilian subsidiary will provide full life cycle solutions and services, with a localized business approach that is tailored to Brazilian customers’ expectations, allowing us to be extremely close to, and responsive to, the local market.”

More than 20 MEWPs were on display at the site, which also boasts offices and a training area. 

Marcelo Yamane, Sinoboom Brazil Business Development Director Marcelo Yamane, Sinoboom Brazil Business Development Director

Sinoboom has been active in the South America since 2010, having recognised the potential in the market. The new Brazilian subsidiary is located in Jundiaí, the industrial and agricultural center of São Paulo state. It will be responsible for complete machine sales and warehousing, after-sales service, spare parts supply, and training.

The local team is composed of MEWP industry veterans with over 15 years’ experience.

The subsidiary has already taken part in such industry events as Brazil’s leasing exhibition Imersão para Locardas, and is appearing at IPAF’s Latin American Summit, IPAF Elevação, which took place on Wednesday this week. 

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