Sales fall for Haulotte

Euan Youdale Editor, Access International

30 April 2025

In an uncertain economic and geopolitical environment, Haulotte said in its 2025 first quarter results, “the slowdown in the global aerial work platform market that started in the second half of 2023, has continued in early 2025.”

Haulotte achieved a turnover of €131 million in the first quarter, an 18% decrease on the €157 million recorded in the same period last year. However, this represents a modest increase of 3% over the previous quarter.

Haulotte’s HA16 E was added to the Pulseo line earlier this year.

In Europe, despite the decrease in the European Central Bank’s key interest rates, major rental players remain cautious with their investments resulting in a 6% decline in Haulotte’s sales compared to the first quarter of 2024, said the company.

In the Asia-Pacific region, the group experienced a 41% drop in revenue, reflecting a sharp slowdown in key markets at the beginning of the year.

In North America, the downward trend observed in the second half of 2024 has persisted, with most rental companies maintaining a wait-and-see approach. As a result, Haulotte said it recorded a 27% decline in sales across all activities compared to the first quarter of 2024.

Latin America was the only region with a slight increase of 2% in revenue compared to last year.

Forecast on hold

Comparing the company’s divisions, at the end of the first quarter of 2025, equipment sales were down 22% compared to the first quarter of 2024, rental activity rose by 16%, and service activity increased by 8%.

Due to limited visibility across all markets, the group said was still unable to forecast sales and operating margin for 2025 but will do as soon as conditions permit.

“During this period, Haulotte will continue to leverage its innovation capabilities and close customer relationship while maintaining its focus on stock optimization and controlling operational expenses,” the company added.