Sinoboom appoints UK General Manager

Sinoboom UK has announced the appointment of John Chandler as its new UK General Manager. 

With over 15 years of leadership experience in the powered access and equipment rental industries, Sinoboom said Chandler brought deep industry knowledge and a proven track record of driving growth. 

John Chandler, General Manager, Sinoboom UK. (Image: Sinoboom).

Chandler who starts the role at Sinoboom UK on 1 July, joins from Blade Access, the UK’s largest specialist in truck mounted lifts, where he served as Business Development Manager.

He also brings a distinguished background in the MEWP manufacturing sector, having held senior roles at Genie and JCB.

At JCB, he served as Access Sales Director, where he led global sales across EMEA, Middle East, APAC, and LATAM. During this period, he was responsible in developing international distribution networks and implementing growth strategies.

As Sales Director for UK and Ireland at Genie, Chandler played a key role in expanding strategic accounts and market share.

“Chandler’s global perspective, combined with his deep understanding of the UK market, positions him strongly to lead Sinoboom UK through its next chapter of growth and innovation,” said the company. 

Speaking on his appointment, Chandler added, “I’m incredibly honoured to take on this role with Sinoboom UK. The company has quickly established itself as a forward-thinking, quality-driven player in the access industry. I look forward to working with the team to strengthen our presence in the UK market, enhance our customer experience, and support the continued innovation that Sinoboom is known for globally.”

Richard Butler, CEO of Sinoboom Europe said, “John is widely respected in the industry for his collaborative leadership style and ability to build lasting customer partnerships. His vision is aligned with Sinoboom’s core values of safety, sustainability, and service excellence and I know that he will enhance the Sinoboom UK

Sinoboom UK opens for business Subsidiary has new facilities and offers range of services 

business.”