Sinoboom BV appoints new general manager

Chinese equipment manufacturer Sinoboom has expanded the senior management team of its European subsidiary, Sinoboom BV, as it seeks to focus on its strategic development in the region.

The Netherlands-based company has appointed “industry veteran” José Miguel Peña as its new general manager. Peña, who has spent the last two years representing the brand in Spain and Portugal and who has “many years of MEWP management experience, will be responsible for overseeing the operational aspects of the business - including...