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Genie launches quick access operator information hub
30 July 2025
Genie has introduced the Serial Hub, bringing QR codes to its lift, which makes it easier and faster for operators to find machine information.
The service provides access to the operator’s manual, maintenance requirements, safety-related information, and parts ordering and availability, among others.
Genie has introduced the Serial Hub with QR codes providing qucik access to critical information. (Image: Genie).
In July, Genie began rolling out QR code decals located in an easy-to-access places on each machine, and on the machine’s serial plate on select new machines.
When scanned with the camera on a smartphone or tablet, those QR codes provide quick access to digital information specific to the machine’s serial number via the new digital Serial Hub platform.
Information from the Serial Hub will also be available through GenieLift.com and the Genie customer portal. Likewise, the Serial Hub will provide convenient links for direct parts ordering, making it easier to order necessary parts while you’re standing by the machine.
Quick access codes
There is no cost to access Serial Hub or to include the QR codes on new machines. Additionally, equipment owners who wish to connect machines already in their fleet will be able to purchase QR code decals and link them to any existing Genie machine in their fleet.
“The process is quick and simple,” explained Matt Skipworth, Genie VP Global Services & Digital Solutions. “You simply scan a new QR code decal, enter the machine’s serial number, and affix it to the machine. If a QR code gets scratched or damaged, replacement QR codes can be purchased at a nominal cost and added to the lift the same way.”
“We’re always looking for ways to make incremental improvements to our machines, and our customer service and support. We saw an opportunity to enhance the user experience and streamline access to critical information, so we did it,” Skipworth said
Future plans for the hub include the addition of product walk-around videos, operator and technician training videos, among further services. These features are in development and will be released as available.
QR codes are being phased in now for customers in North America and should be included on all new machines globally by the end of 2025.
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